The online
market is growing exponentially and every day, it becomes more competitive than
ever. Building a strong brand presence online is essential if you want to
succeed in this crowded and highly competitive market. You can only do this
when you have a great web design company on your side. And not just any design
company, but one that can think creatively and innovatively to make your brand
stand out from the rest.
Finding the
right agency can be a bit of a challenge because there are many self-proclaimed
website design gurus and agencies available today. You have to sift through
hundreds, if not thousands, of options in your area before you can find a web
design agency that you can truly rely on for high-end, innovative services.
One of the
mistakes that many business owners make is allowing the web design agency to
dictate the needs of the website. As a business owner, it is essential to first
identify the needs, goals and potential of your business then work with the web
design agency to merge ideas and develop an approach to achieve the best
possible outcome. You should never approach a web design company with a blank
mind; the following are some of the things to keep in mind when finding a web
design company for using CSS elements rarely utilized.
Your business goals
You need to
ask yourself what the need of investing in a new website or upgrading your
website is. You should discuss this matter with your stakeholders and map out
the business and marketing goals of having a website before you approach the
design agency. This discussion should yield a list of measurable goals of a
successful website. Identifying your goals makes you more prepared to find a
web design agency with which you can forge a powerful partnership.
Content is top priority
This cannot
be understated: content is king. You have probably heard it enough times
already and it may be easy to take for granted. Content is the first priority
because the web design agency you choose will be part of your marketing
strategy. After all, the end result is to gain more exposure and more
conversions. The web agency should understand how the audience would interact
with the content and this determines the overall look and functionality of your
website, not the other way round. It is through the content that the audience
can learn about the company and its products and services. This is what is
represented in photos, videos and data visualizations, among other forms of content.
Realistic expectations
Another
thing you should discuss with the web agency are the expectations of the
project. Expectations go far beyond what the website will look like and the
content fitting into the design. What about three or six months down the line?
Will your investment and efforts be worthwhile? A good website design agency
should be able to project the impact of the website in the not-so-far future.
Look for a company that talks about productive goals such as more positive
leads, improved brand awareness among your target audience and better
communication with your consumers. The web design company should openly talk
about the tools and strategies they can use to achieve and measure these goals.
Communication is key
It can be
quite expensive if you are not involved in the web design process.
Communication between you and the web agency is important to ensure they are
offering the right solutions to the needs of your business. The web agency should explain their
methodologies and processes so you can understand the purpose of their work
better. When you are investing for your business, do not be shy about asking
questions and wanting to know more.
Rarely used CSS elements
In order to
create more dynamic and interesting websites, you need a web agency that can
add more capacity to your arsenal. With shared industry ideas, it becomes quite
easy to find a uniform way of thinking. This has led to the abandoning of some
CSS elements that could bring quite a lot of diversity in website design and
development. You should work with a web design agency that can take their
design to the next level, break out of the mould and use some of these rarely
used CSS elements:
- Few designers incorporate multiple
backgrounds into website designs yet it has many practical and creative
uses. Designers can use multiple backgrounds as an interesting design
technique, by combining it with absolute positioning to align elements to
different sides of the page. Implementing multiple backgrounds involves
defining them in the body of the website and separating with commas. - Many designers thought that the decline
of Flash would lead to lack of animation and transitional properties in
CSS. However, CSS3 allows for smooth transitions for different states of
elements in a page and can be used to animate text shadows, color changes
and positioning among others. - Designers can create partially
transparent sections through RGBa, a way of defining colors of objects
instead of using hex values. RGBa has the advantage of using the a (alpha
transparency) to add extra elements to designs. - The transform feature is useful for
creating unconventional shapes and effects like mirror imaging. The
transform style in CSS is a great way to add dimension to designs by
transforming objects in perspective. - Capitalization using Text-Transform
allows the designer to change the capitalization of HTML element text
content. This feature is particularly useful for last minute
capitalization changes instead of recording to HTML and it works with most
browsers. - The proper use of white space is crucial
to the visual appearance of the website design. Designers can use CSS to
create alternative uses of white space. The white-feature in CSS
determines how the browser will render white space in HTML. For consistent
cross browser support, it is essential to get the white-space element
right
Author Bio
Jack Dawson is a web developer and UI/UX specialist. He likes to share knowledge and points of view with other developers and consumers on platforms. Visit our website if you need help finding a web design company for using CSS elements rarely utilized.
Source: CSSmania