When conducting email marketing campaigns, it is important to use full-featured email marketing software. The software should provide double opt-in functionality and an easy-to-use interface for people to automatically subscribe, unsubscribe and change their email addresses or subscription settings. Naturally, the software should also automatically handle bounces or delivery errors and provide advanced, in-depth tracking and reporting capabilities to measure the effectiveness of campaigns. Database integration and customization capabilities allow senders to tailor messages according to each recipient's individual preferences. This allows organizations to build loyalty and trust through a more personal relationship with subscribers.
Why Email Marketing?
Opt-in email marketing is an ideal way of promoting products, services and events to customers, business prospects, members or suppliers who have explicitly requested to receive such email messages.
5 Reasons to Use Email Marketing
1. Email Marketing Has a Wide Reach
Email marketing can reach a wide audience in a short period of time and allows recipients to immediately act on messages. Campaigns can be implemented and executed with only minimal software, hardware and personnel investments.
2. Email Marketing Excels in Return-on-Investment
Email marketing is much more cost-effective than traditional direct mail marketing, banner ads or telemarketing where additional fees are incurred. Email marketing allows links to be embedded in messages, which drives website traffic.
3. Email Marketing Improves Brand Awareness and Customer Relations
Regularly delivered email messages with proper subject lines and logos reinforce company and product awareness. Email creates an interactive connection and nurtures quality customer relations.
4. Email Marketing Is Measurable
Email marketing and sales campaigns can be measured in detail through open-up, click-through and conversion rates to evaluate the success of campaigns. The data allows marketers to adjust strategies to improve future results.
5. Email Marketing Can Be Highly Customized
Using a customer database, email marketing campaigns can be customized with specific customer data. Databases also allow targeted mailings to specific recipient groups, for example, by ZIP code, gender or income.